Reinventing Retail 40: We give the people what they want!

In this episode, Josh Calixto and Matt Gunn are joined by Bill Adler, CEO of True Fit®, the retail platform that’s personalizing every touchpoint in the customer journey. Find out how True Fit has taken its initial mission to solve for the perfect garment fit, and taken the data gleaned from that personalization to offer shoppers exactly what they want way upstream of the final sale.