Reinventing Retail 45: Giving Customers the Velvet Rope Treatment

Today's customers are bombarded by offers from a wide range of companies that want their business. But when offers are targeted and truly exclusive - delivered with pinpoint accuracy to ideal buyers - they can stand out from competing offers and generate a much greater sense of brand loyalty.

 In this episode, we're joined by Sai Koppala and Bill Schneider from SheerID - a marketing solution that helps retailers acquire new customers through gated exclusive offers.