The Internal Comms Holy Grail: Measurement and ROI | Remote Control Episode 6 With Advita Patel and Trudy Lewis

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How do you measure the impact and ROI of internal communications? It's hard right? Well Advita and Trudy explore the findings of a research report from CIPR Inside: "Measurement and ROI for Internal Communication."

In this episode we discuss:

  • Why measurement belongs at the start
  • The link between measurement and confidence
  • The importance of getting out on the road to see remote workers

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