346: From B2B Customers to B2B Advocates

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.  Featuring CMO Huddlers:  Tejal Parekh (Previously CMO Terminal)  Marca Armstrong of Passport  Grant Johnson of Billtrust (Previously CMO Emburse)  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/