386: Syllabus for Success: B2B Marketing Lessons in EdTech

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.   Let’s examine the unique challenges EdTech marketers are facing right now:  They effectively have to market to 50 local markets   Due to the academic year, buying cycles are highly seasonal  With budget constraints, customers are demanding efficacy data  Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.   Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator's perspective.  Don't miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector.    For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/