RetroByte: What Is UX Design? Why Does It Matter?

The UX profession has a problem. The state of UX maturity at a lot of companies is very very bad. In 2022, half of the UX professionals surveyed by Nielsen Norman Group said their company was at a three out of six on the NN/g’s Usability Maturity Model. There are a lot of reasons for this, one of the driving factors, in our view, is a general lack of awareness of what “User Experience” is and what User Experience teams can help do for their respective companies. Today, Jeremy attempts to set the record straight on what UX Design is and why it should matter to your entire team. Topics:• 01:30 – What is UX Designer?• 02:35 – What UX Design is NOT• 03:43 – Don Norman’s definition of UX• 04:30 – The things we think of as “UX” are really processes that influence the users’ experiences• 04:56 – Lots of things affect the users’ experiences• 06:16 – Our job is to understand our users’ problems• 08:03 – Let’s build a boat!• 09:10 – We need to inspire our teams to build better software• 09:37 – Ensuring great user experience is a team sport• 10:56 – It’s not about shipping the bare minimum as fast as possible• 11:20 – Calendly UX fails for some sets of users• 14:40 – Yes, Visual Design is still very important but it won’t save bad UX Helpful Links:• What is UX design? 15 user experience design experts weigh in• What is User Experience (UX) Design?• Don Norman’s definition of User Experience (UX) —– Thanks for listening! We hope you enjoyed today’s episode. If you liked what you heard, be sure to like and subscribe wherever you get your podcasts! If you enjoyed today’s episode, please leave a comment and a five-star review. It helps us out a ton. If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear. • Check out our website • Follow us on twitter • Find us on Facebook • Subscribe on Google Podcasts • Subscribe on Apple Podcasts • Subscribe on Spotify • Subscribe on Stitcher