Always Sound Like You

A small business has many benefits, like being able to move quickly, stay flexible and pivot when needed, something big businesses can't do as easily. But, with the lure of getting bigger, sometimes small businesses fall into the trap of getting caught up in stiff language and legalese and ending up not sounding like themselves. Today, the cofounders of 37signals, Jason Fried and David Heinemeier Hansson, discuss why small businesses should embrace the fact they ...