307: Why Your Marketing and PR Campaigns Aren’t Working - with Joe Zappa

EPISODE SUMMARYIn this week’s episode of Scale Your SaaS, host and B2B SaaS Sales coach Matt Wolach sat down with Joe Zappa, the visionary founder and CEO behind Sharp Pen Media, to explore the intricate world of PR, content marketing, and the journey from journalism to running a successful marketing agency. Joe's insights are profound and actionable, providing a roadmap for SaaS companies looking to elevate their marketing strategies.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt Wola...