Customer Obsession at Atlassian with Natalia Baryshnikova

“As a product manager, I know that product is never the end goal, right? The end goal is value to the customer. And that comes again with a huge people problem or an opportunity, to put it differently. How do I make my people customer-obsessed?” In today’s episode of the SAFe Business Agility Podcast, Adam talks to Natalia Baryshnikova, head of product at Atlassian, about customer obsession, starting with the relevance of an intern’s perspective. The two also discuss topics including parallels between art and digital transformation, the importance of value stream management, and highlights from the Atlassian product roadmap. Natalia also shares her recommendation for listeners around the million-dollar question.