Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management

Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process. How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades includi...