Episode 21 - Jay Zandstra on Building Sales Playbooks and Driving Adoption

Jay Zandstra, Sales Enablement Mgr. at UpKeep joins Paul Butterfield, Instructure Revenue Enablement VP to discuss several topics many Sales Enablement teams face and how he and the team are solving for them.How to successfully request help from other departments that are also overstretchedThe biggest challenges of building a new sales playbook and first stepsReinforcing and developing sales team skills using the playbookDriving adoption of the playbook by sales teamsBio:Jay enjoys the challe...