Episode 22 - Patek Hawkins - Selecting and Successfully Implementing a Sales Methodology

Petek Hawkins, Head of Global Learning Enablement Development at Fivetran and Paul Butterfield, Instructure Revenue Enablement VP recently discussed Sales Enablement’s role in the selection, customization and successful implementation of sales methodologies and share their experiences with several of the leading methodologies. Why is a sales methodology so critical?Is a sales methodology different from the sales process? How?What to look for in evaluating and selecting a sales methodologyCust...