Episode 27 - Ashley Butler - Enabling Channel Partners For Success

Channel partners are a force multiplier for companies across a wide spectrum of industries and a critical part of their go to market strategy. Channel programs require their own enablement strategy to be effective. In this episode Ashley Butler from Appian shares her experiences in defining and building a successful partner enablement program.Where should partner sales enablement report?Taking an on-demand first approach in creationEnabling partner account managersPartner sales assetsLa...