How to Tell an Impactful Story that Will Show Your Customers You Are Truly Listening to Them with Well-Known Leadership Coach Dr. Brian Harman

This is episode 297. Read the complete transcription here. BRIAN'S TIP TO EMERGING SALES LEADERS: "If you're going to bring your highest energy into your sales, work, life, and relationships, you should get more involved in hearing other people's stories because it will help you tell a better story yourself. You're sharing your story in order to build relational trust which is a reciprocal emotion, you give it to get it. Even though you're talking, you're doing so in a way that's very much about the other person. If you're going to be of service to others, you have to listen and don't ever want minimize the behavior and act of listening. Listening is the best gift you can give your customers."