What Sales Enablement Professionals Must Do for Impact for Right Now with Roderick Jefferson

This is episode 356. Read the complete transcription on The Sales Game Changers Podcast website. RODERICK'S TIP FOR EMERGING SALES LEADERS: "First, get away from being viewed as the fixers of broken things. Sales Enablement is not the junk drawer where you've got a thimble and a spoon, a paper clip and a dirty sock. You have to put together a charter that outlines and defines specifically what your organization is responsible for and what it's not responsible for, and that doesn't mean this is NOT what we do. What it means is this is not the highest level of value that we will bring to the organization. You've got to have that charter, otherwise, you become the fixers of broken things and that junk drawer. Lastly, you cannot HOPE that this is going to work, you can't hope that Sales sees the value. You can't hope that you're going to get the results that you're going to need. You can't hope that you're going to be able to right size your organization and you can't hope that you're going to be viewed as an integral partner internally. Because as my hashtag goes, #HopeIsNotAStrategy.