It's Critical for Sales to Communicate Your Value Prop This Way with Maribeth Kuzmeski, PhD

This is episode 378. Red the complete transcription on the Sales Game Changers Podcast website. MARIBETH'S TIP FOR EMERGING SALES LEADERS: "Have your value proposition, video it and make sure it is the best, most crisp value proposition that you believe is a home run. If you don't believe it's a home run yet, do it again and video yourself until you have what you think is the home run. Most people won't take this action step, they'll say, "I don't need to do that" but the best will, because that's how you get better. If you really want to get better, that's how you do it."