How to Follow Up as a Sales Professional and Stand Apart with Jeff Shore

This is episode 388. Read the complete transcription on the Sales Game Changers Podcast website. JEFF'S TIP FOR EMERGING SALES LEADERS: "Let the personalization drive the nature of the call. You can look at a follow-up call based on saying, "Here's what I have to say, isn't it cool?" or I can look at it and say, "Here's who this human being is and what their needs are." But the more personalized you can make your follow-up, the more effective your follow-up is going to be. I'm not suggesting there isn't a place for having something on the shelf that you can deliver, but before you make that follow-up call, look at your notes and find that sense of personal connection. This ties into a mindset that you want to carry through, every single conversation sets up the next conversation and every conversation starts by reframing back to the last conversation. If you're in your sales call, do not end that sales call unless you're already getting the check. Don't end that sales call without making an appointment for the next call. Then when you make that appointment, what do you say? "Back here we talked about this." The more personal I can make that "this", the better off we're going to be. The more personalized your follow-up is, the more effective your follow-up is going to be.