Why Sales Pros Who Understand Corporate Strategy Are 5 Times More Likely to Succeed With SAIC’s Nyla Beth Gawel

This is episode 395. Read the complete transcription on the Sales Game Changers Podcast website. NYLA BETH'S TIP FOR EMERGING SALES LEADERS: "I like the acronym Be bold, B-O-L-D. It stands for be future-focused. What's coming for your customers and what is your company looking to do? Those two parallel paths, be future-focused and look out for what's on the horizon. The second is orient around outcomes. You heard me mention that word, outcomes a lot, so the O in bold, orient around those. Don't think of sales as the goal is the deal closed, think of it as that end outcome that you want your final customer and your company to achieve. Then the L is really learn about your company. I spend a lot of time in corporate strategy and people say, "What's our strategy again?" Engage and ask. If you don't know who your corporate strategy leaders are, if you don't know what your corporate strategy goals and objectives are, ask, and really learn and make sure you understand it because it's important to what you're communicating to your customers. The D in bold is data, and data comes from everywhere. It doesn't just come from our marketing leads, our inbounds and our outbounds. Be the sensor, drive yourself with data by paying attention to what's happening into your surroundings and what's happening in your customer's arena and bring that together. I'm very confident that if you can follow that and be BOLD, that everyone here is going to definitely be able to continue down their successful path.