Getting to Your Customer's Why with MuleSoft's Public Sector Leader Jude Boyle

This is episode 486. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. JUDE'S TIP: "The 60% solution was something I pulled from my marine brothers. Perfect information is impossible, whether it’s the fog of war or the dynamic points of views on a problem. How do you get to enough information that you can action a plan? Whether it’s go right, left, dig or charge, frequently it’s much more about execution than it is about the plan or strategy. Too oftentimes people can get trapped in wanting to get that perfect insight when in reality, they will learn more, and our customers will, with a minimum viable product. The experience of trying to implement this approach will give you better insight than all the analysis that you could do. I’m a big fan of that."