#074: Dan Pfister - Why Win-Back is one of the Most Effective Customer Growth Strategies

My next guest of Scale Your Sales Podcast is Dan Pfister, a partner at The Business Source Corp. They’ve generated over 50k customers and have worked with brands like American Express and Tony Robbins. Dan built a customer win-back process they’ve used since 2016, and based on the success of it, he founded Strategic Winback Services. 00:00 Why Win-Back is one of the Most Effective Customer Growth Strategies 01:27 The origins of the Customer Win Back Process. 03:47 The elements of the Customer Win Back process. 07:24 Why in many companies you are not rewarded for winning back a client. 10:42 The win rate of a past customer is 8X versus a new customer. 13:30 Dan’s metaphor: "getting married is one thing but staying married and being happy is a lot of work", it’s the same with clients. 16:01 Once you have honed your win-back strategy you can then apply this to win others. 17:12 Why it is necessary to establish a relationship of trust when winning back a customer. 21:15 Find out what is Dan's Desert Island pick, and why? 24:25 End https://strategicwinback.com/calculator/ https://www.linkedin.com/in/danmpfister/