#080: Lisa Magnuson - Complexity means doing things simply

My next guest on the Scale You Sales Podcast show is Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several Fortune 50 companies. Totalling over 35 years of experience, she has worked with large, medium and small corporate clients across a broad spectrum of industries. 00:00 Why complexity means doing things simply. 01:08 Why salespeople need to pay attention to the changes? 04:30 Why as a sales professional, it is important to understand what the prospect's priorities are? 06:36 Why value also means outcomes? 09:50 Are you thinking from the customer's point of view? 13:32 Why you must ask yourself - what is good for the customer? 16:58 Clients only care about how you can help them! 21:29 Why doing things in a practical way, like pre-call planning, is critical to your success. 25:42 End Get your Pre-Call Planning Tool  https://toplinesales.com/resources/ https://www.linkedin.com/in/toplinesales/ https://twitter.com/Lisa_magnuson