#087: Darryl Praill - Leveraging Your Personal Brand Creates Awareness and Customers for the Company

You are going to love this conversation! Heads Up - VanillaSoft is hiring! My next guest of Scale Your Sales Podcast is Darryl Praill - the CRO of VanillaSoft. He is a top 50 sales keynote speaker a 2020 top 10 branding expert, a social media influencer, and a category-leading podcaster and serial entrepreneur. He has raised almost a hundred million dollars in funding as has been an acquirer and acquired and gone public. Welcome to Scale Your Sales Podcast Darryl Praill 00:00 Leveraging Your Personal Band Creates Awareness and Customers for the Company  07:10 Darryl says The World Had Changed, Sales and Marketing Has Really Grayed Out  09:54 Marketing and Sales Start to Cross-pollinate  11:52 How Do You Get Notoriety and Visibility While Not Having a Lot Less Money?  15:58 Darryl says Ignore the Vanity Metrics, Your Reputation Will Establish Yourself.  18:30 Why the Onboarding Process Gets the Right Team that Reflects the Culture of the Company  23:04 The Whole George Floyd Thing in the States Has That Changed Behaviors? Maybe A Little! The Sales World Is Far More Aware Now Because Of Advocacy Groups like Women in Sales and That's Great.   26:38 Darryl says Be Exclusive, Be Diverse to Make the Company a Better Place.  33:52 End.   Go to https://outboundconference.com/ click on the VanillaSoft logo and see all the social content that the speakers are putting out - this is the insides view.   Connect with Darryl Praill on https://www.linkedin.com/in/darrylpraill/  or find all his content by putting his name on Google. Darryl has a great show on the Sales Experts Channel called DRIVE it is on Friday and you do not want to miss this. https://www.brighttalk.com/webcast/14877/458173        Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencer in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://Janicebgordon.com   Linkedin: https://www.linkedin.com/in/Janice-b-gordon-customer-growth-expert  Twitter: https://twitter.com/janicebgordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  More on the blog https://scaleyoursales.co.uk/blog  Instagram: https://www.instagram.com/Janicebgordon   Facebook: https://www.facebook.com/scaleyoursalesjbg