#101: Jon Ferrara - Why Education is Key for Companies to Stay Top of mind with Customers

My next guest of Scale Your Sales Podcast is Jon Ferrara. He is a serial entrepreneur and noted speaker about social sales and marketing. He has re-imagined CRM by building Nimble, the simple CRM for office 365 and G suite, best known as the co-founder of Gold Software Corp, one of the early pioneers of Sierra CRM for small-medium businesses. Welcome to Scale Your Sales Podcast Jon Ferrara   00:00 Why Education is Key for Companies to Stay Top of mind with Customers  03:44 Why Jon says, Customers Don’t Buy Great Products, They Buy Better Versions of Themselves  05:55 Service is the New Sales, don't just spew Knowledge, Companies need to Listen and Engage Customers to Serve them and Help them Grow   11:57 Jon says, if you're not Managing your Network effectively, you Cannot Turn Contacts into Customers  15:07 Why Nimble works in Building your own Personal CRM and Leverage AI to Grow your Business  21:03 Follow up is Key to Business Success, if you don't Engage with Customers, you'll Never Find them again  25:12 Jon says, Relationships aren't Business Cards or LinkedIn Connections, they are People you take Time to get to Know  28:00 End   Linkedin.com/in/jonvferrara   Nimble.com  Try Nimble use the code Jon40 to get 40% off for your first three months.    Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon     Facebook: https://www.facebook.com/ScaleYourSalesJBG