#118: Jeff Davis – A Unified Sales and Marketing Leverages Sales Effectiveness

My next guest says in his LinkedIn profile: "I am a marketer with the soul of a sales guy. Musically inclined engineer, and data-driven storyteller." He is the award-winning author of Create Togetherness. Welcome to Scale Your Sales Podcast, Jeff Davis. 0:00 Why unified sales and marketing leverages sales effectiveness.  03:09 Create Togetherness is about building a high performing revenue engine.  06:42 How redundant tools slow down sales-marketing alignment.  08:42 Look at your buyers as individuals, not a company.  12:12 Why reach out to people early on in their buying journey.  16:25 Align with marketing to effectively scale your sales.  21:42 Why you should have a team of diverse perspectives.  25:25 Why we need to fundamentally shift from information inequality.  linkedin.com/in/meetjeffdavis meetjeffdavis.com   CreateTogethernessBook.com   jeffdavis2.com/thealignmentpodcast   twitter.com/meetjeffdavis instagram.com/meetjeffdavis/ Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021 Janice helps companies around the world to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/ More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG