#143: Eva Helen - Collaborating for Gender Equality in Sales

In this episode, my guest talks about creating partners collaborators, and allies for women in sales. men are key to this. she's written a book to help men to support women in sales to help them to develop a better language and culture the genders fairness and understanding this not only supports women but it supports men as well in growing their confidence.   You will love this episode, born in Sweden she was co-founder of Sanbolic in 2000 which was acquired by Citrix in 2015. now the founder and CEO of eq inspiration. she is a board director and a successful entrepreneur. from her first-hand experiences, she aims to engage men in the conversation of gender equality and women's advancement. she is the author of women in tech a Book For Guys. Please welcome to Scale Your Sales Podcast Eva Helen.    Timestamps:   00:00: Collaborating for Gender Equality in Sales   04:48 - Leadership in Sales   07:00 - Importance of Supporting Men in Sales   10:30 - Supporting Organizations by Promoting Diversity in Sales   13:00 - Prioritize Empathy When in Sales   20:40 - The 7 Character Prototypes   26:00 - How “Women in Tech - A Book For the Guys” Helps People in Sales    Profile: linkedin.com/in/ehelen   Website: eqinspiration.com   Twitter: Ehelen   Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG