#144: Michelle Schifrin - Leverage Technology to Matchmake Business Relationships– Michelle Schifrin

Making this episode was a lot of fun for us. We hope you'll find it fascinating as well. In this week's episode of Scale Your Sales podcast, my guest Michelle Schifrin discusses the revenue operations function in a young, accelerating growth tech firm.   Michelle discusses how their nimbleness enabled Hubilo to break down the conventional silos of sales, marketing, and product development, and how crucial it was for the developing business.   Michelle says, without clients, you can not generate revenue, so it is important not to lose sight of why you're here. Additionally, customer-centricity helps to close the gaps within all sales organisations.   Michelle has led the new business customer success teams for SDRs and BDRs throughout her career as a sales professional, and she gets energized by the meeting of process and people.   Sharing her experiences newly in the role and how the organization had to immediately change directions; during the pandemic, so as not to perish. Now working in revenue operations, she helps the sales team expand and increase revenue.    Please welcome to Scale Your Sales Podcast Michelle Schifrin.   Timestamps:   00:00 - Leverage Technology to Matchmake Business Relationships 5:30 - How to create an engaging event 9:00 - Meeting the customer in their buying journey 12:30 - Importance of communication in a global environment 16:00 - How to train effectively in a remote world 18:30 - The Value of Curiosity and Tonality in Diversity in Sales Michelle’s Profile linkedin.com/in/michelleschifri https://www.hubilo.com/   Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG