#177: Lisa Dennis- Know Your Buyer and Ace that Deal

In this week’s episode of the Scale Your Sales Podcast, My guest is Lisa Dennis.    Lisa Dennis is the Founder of Knowledgence Associates, her company helps businesses to “See the world through their customer’s eyes”.     Lisa Dennis is a Consultant, Global Marketing and Sales Strategist, her practice covers startups, mid-market organizations and enterprises such as Adobe, HP, IBM, and Microsoft.   Also, Lisa Dennis is the Author of the book “Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers” and Next is her upcoming book “Do You Speak “Buyer”?” The messaging playbook for Marketing and Sales.   Welcome to Scale Your Sales Podcast, Lisa Dennis.    https://www.linkedin.com/in/knowledgence/   Timestamps:    1:29- A.I Messaging Effects on Sales Industry    5:20- Knowing the Buyer’s Language    7:55- Marketing Companies as Source of Sales    11:51- Having a Structured Plan    15:24- Getting Started    18:37- Turning Messages as Buyer Magnet    24:35- Different Kinds of Value Proposition, Explained.     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com      LinkedIn: https://www.linkedin.com/in/janice-b-gordon    Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog https://scaleyoursales.co.uk/blog     Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSalesJBG