#196: Wissam Tabbara -Top of Funnel Optimisation to Drive Sales

In this week’s episode of Scale Your Sales podcast, my guest is Wissam Tabbara, the founder of Truebase. Truebase is an intelligent search platform that has a unique search system that makes finding information easier and faster.   Wissam has over 20 years of experience as an entrepreneur. He has founded four startups, including Truebase. Throughout his career, he has helped start new companies and led them to success. Wissam has also been part of two startup exits. Besides being the CEO of Truebase, he is an advisor and mentor to several startups.   In this episode, we talk about their approach to campaigns being both scientific and experimental, in order to perfect the customer experience and rapidly discover the product value. This experience needs to be seamlessly embedded in every customer interaction. Once this foundation is established, it serves as a strong lever to positively drive sales.   Welcome to Scale Your Sales podcasts, Wissam Tabbara.   Timestamps   03:13 – Impact of the pandemic on companies' go-to-market strategies   08:24 – Stepping out of the engineering space   10:54 – Importance of effective communication in both building and selling   13:40 – What is unique and different about Truebase   19:08 – Working with both scientific and experimental approaches in sales campaign   25:22 – Benefits of using AI in sales prospecting journey   28:30 – Importance of pre-customer experience   https://www.linkedin.com/in/wissamtab...   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.     Book Janice to speak virtually at your next event https://janicebgordon.com      LinkedIn: https://www.linkedin.com/in/janice-b-...   Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog https://scaleyoursales.co.uk/blog     Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...