#204: Debbie Allen - Market Your Position to Increase Credibility and Sales

In this week’s Scale Your Sales podcast episode, my guest is Debbie Allen, the World’s #1 Authority on Expert Positioning. Debbie Allen is an internationally recognized business growth and market positioning expert. She has been a professional speaker and business mentor for over 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy and Expert Positioning. She mentors clients from around the globe who want to position themselves for more influence and credibility to highly monetize from their expertise. In this episode, Debbie delves deep into the concept of breaking out of the flip-flop zone and instead, making quality decisions. Her book, "Success is Easy," is a true testament to how she's harnessed her life experiences to understand one thing: tackling success head-on is a breeze. She does not hold back on sharing incredible strategies that can turn your failures into fuel for growth and advancement. Tune in to revamp your perspective and get ready to stride towards success with confidence. Visit her website https://debbieallen.com and get a free gift at https://expertpositioningsuccess.com.    Welcome to Scale Your Sales podcasts, Debbie Allen.   Timestamps: 01:50 Selling should only be done if you truly believe in what you're offering. 12:40 The foundation is your expert brand. 16:00 Sales is when you see a problem and you have the right solution. 18:20 You sell your enthusiasm for what you have. 20:50 Anybody can go down at any time. 22:08 Things change, and you got to be on top of your game.   www.facebook.com/debbiealleninternational https://www.linkedin.com/in/debbieallenspeaker/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.     Book Janice to speak virtually at your next event https://janicebgordon.com       LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    Twitter: https://twitter.com/JaniceBGordon     Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast     More on the blog https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...