#233: Sandra Long – Amplifying Sales Success by Building Strategic Networks

In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long. Sandra Long is a leading independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Considered as a pioneer for women in B2B sales, she enjoyed a long first career in field sales for office technology products. In this episode, Sandra shares invaluable insights on leveraging LinkedIn for sales, stressing the importance of optimising one's profile and cultivating a strategic network. She emphasises that a compelling LinkedIn profile is akin to a shop window and underscores the significance of being intentional and strategic in building a network that includes potential customers and influencers. She offers practical tips for engaging with prospects and customers online, including leveraging events to maximise visibility. We delve into the significance of personal branding and buyer-focused content, showcasing their impact on buyer confidence and sales strategies. Sandra's expertise and practical advice provide valuable tools for sales professionals seeking to expand their network and enhance their sales approach, making this episode a must-listen for actionable strategies and insightful perspectives from a renowned LinkedIn expert. Welcome to Scale Your Sales Podcast, Sandra Long. Timestamps: 00:00 – Amplifying Sales Success by Building Strategic Networks.  06:25 – Conference speakers should actively engage with their audience. 10:38 – Experienced and seasoned teams are resistant to change.  11:28 – Leaders have a fear factor about LinkedIn. 15:41 – Learning is life-long, critiques are vital.  19:32 – Engage online, provide value, and share unique insights. 23:01 – Mapping-out your network and utilising assets. https://bit.ly/Linkedbook  https://www.linkedin.com/in/longsandra/  https://www.instagram.com/sandraglong/  https://twitter.com/SandraGLong Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...