42 - Scaling Your Business Through Social Media

  Thanks for joining us on another episode of the Scale Your Small Business Podcast with your host, Jillian Flodstrom. This week, we’re going to take a close look at scaling your business and brand through social media. It can be a daunting task to dive into, but with the right mindset and proper preparation, you can make an impact.    The number one thing to remember when you’re jumping into a presence on social media is to be consistent. Yes, you can plan for things, but plans change. What makes the difference is being active, engaged, and having a steady flow of content for your audience.    Sometimes you want to be that picture-perfect person for social media. Remember that you can’t compare yourself as a beginner to someone who is much further along than you are. What matters is that you’ve started your social media journey and you’ll improve with time.    Be kind to yourself. The social media world can be a cruel and occasionally unforgiving space. There are a few things to do here. First, have a plan for when that happens, don’t forget that some people just aren’t happy in their own lives and that your content is being seen by a ton of people. Try to meet that energy with kindness and you’ll get a long way.    Work out a process, kinks and all, and repurpose content to make sure you’re posting as much as is needed for your brand. Chop up other things you’ve done into bite-sized, social media-able pieces.    Don’t feel like you need to use every single social media platform out there. It’s much more effective to find where your audience is and learn that space inside and out. For example, Instagram has many different forms of content you can put out, which allows you to post multiple times in a day (if you have the content).    In the end, create something that is yours. Whatever it is you do, whoever it is you are, don’t be afraid to share it. Chances are, people will connect with what you have to say and relate to your experiences.    Key Takeaways   Be as consistent as possible on social media. Post engaging content actively!   Be kind to yourself. Don’t compare yourself to others and give yourself a break if you see any nasty comments.    Create something that is yours. Whatever it is you do, whoever it is you are, don’t be afraid to share it.