‘Mighty Five’ Framework for Elevating Company Culture - Episode 101 with Robert Glazer

Our guest is Robert Glazer - a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker.Robert is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners.Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partnership marketing industry, establishing best-in-industry processes for client acquisition, retention, culture and service.Bob has a passion for helping individuals and organizations build their capacity and elevate their performance.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 300,000 individuals and business leaders across 60+ countries.He is a #1 Wall Street Journal, USA Today and international bestselling author of six books: Elevate, Elevate Your Team, Friday Forward, How To Thrive In The Virtual Workplace, Performance Partnerships and Moving To Outcomes.He also hosts the Elevate Podcast, a top podcast for entrepreneurship in over 20 countries with over 1,000,000 downloads, putting it in the top 0.5% of all podcasts.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.In this episode of Scaling Culture, Ron and Robert discuss: The influence of Southwest Airlines’ emphasis on culture and how it was a major source of inspiration for Bob in his business   Bob’s ‘Mighty Five’ framework for great company culture   Understanding your “why” in leadership and communicating that to your team   How to screen for core values during the onboarding process   The importance of tough conversations in effective leadership. For more information about Robert Glazer or his work, please follow him on LinkedIn or go to robertglazer.comTo learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.OrgLastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!