Building a 40k-Follower Brand While Flipping Houses with Emma Watson

In this episode of the Scottish Property Podcast, we chat with Emma Watson, property investor and social media influencer behind “Renovate with Emma.” Emma shares her inspiring journey from a successful corporate career in PR to becoming a full-time property investor. She discusses how she started during lockdown, her experiences with DIY renovations, and the challenges of managing projects with limited budgets. Emma also shares how her social media presence has grown, attracting opportunities and followers who are inspired by her creative, hands-on approach to property investment.

Episode Highlights:

Emma’s Start in Property:

• Emma started her property journey in January 2020, buying her first auction property with her ex-partner just before the COVID-19 pandemic hit.

• Initially, the couple had no experience in DIY, but when lockdown affected tradesmen availability, Emma had to roll up her sleeves and learn skills like plastering to keep the project moving.

Transition from Corporate to Property:

• Emma worked as Head of Communications and PR for THG in Manchester before deciding to leave her corporate job and pursue property investment full-time.

• A combination of personal and professional challenges, including the passing of her sister, led Emma to re-evaluate her priorities and make the bold move to focus on her passion for property.

Creative DIY Projects:

• Emma shares stories of her creative approach to property renovations, including how she sourced free kitchens, upcycled materials, and maximised budgets on her projects.

• Her attention to detail and passion for interior design helped her properties stand out, even landing one of her projects on Channel 5’s “Dream Kitchens and Bathrooms.”

Challenges of DIY and Bridging Finance:

• Emma reflects on the stress of managing projects under tight deadlines with bridging finance during lockdown.

• She also discusses the importance of learning hands-on skills and being resourceful when tradesmen are unavailable.

Building a Social Media Brand:

• Emma’s Instagram account “Renovate with Emma” has grown to nearly 40,000 followers, where she shares her renovation journey, DIY tips, and creative interior design ideas.

• She credits her success to building strong relationships with her audience and focusing on quality content over quantity.

Advice for Aspiring Property Investors:

• Emma encourages new investors to take risks, be resourceful, and find joy in the process, even when faced with challenges.

• She also discusses the importance of developing skills, managing trades, and taking control of project management to ensure successful outcomes.

Tune in to this episode for an inspiring conversation with Emma Watson, packed with valuable insights for both new and experienced property investors. Learn how she transformed her passion for property into a full-time career and built a thriving social media brand along the way.

Follow Emma Watson:

Instagram: @renovate_with_emma

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