Personalization, the Non-Creepy Way with Heidi Waterhouse

Heidi Waterhouse is the principal developer advocate at LaunchDarkly. Prior to moving into a career in advocacy, Heidi worked as a technical writer, documentation consultant, and content manager for 17 years — for companies like Pluralsight, BlueTalon, Dell, Intel, Amdocs, and Microsoft. She was also the very first guest on a podcast you might have heard of called Screaming in the Cloud. Join Corey and Heidi as they talk about feature flags, the difference between temporary feature flags and long-lived, permanent feature flags, how everyone tests in production but not everyone admits it, best practices to getting started with feature flags, Heidi's vision of Flag Markup Language and what the future of personalization looks like, why the transition to virtual conferences has a lot of hidden benefits, the rise of the digital librarian, how features flags are all about feeling safe about software, and more.