Digital PR is the future of link building with Vince Nero

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb Time stamps 00:00:04 - Intro 00:00:56 - Sponsor: SEO Testing 00:03:47 - Sponsor: Search ‘n’ Stuff 00:06:16 - Welcome to the show, Vince Nero 00:08:15 - The shift towards digital PR in link building 00:11:47 - The benefits of digital PR 00:12:50 - How digital PR relates to AI Overviews 00:13:33 - What we can learn from the Google API leak 00:16:45 - Why digital PR is called ‘earned media’ 00:20:38 - Using Ahrefs to find your competitors’ best links 00:22:54 - The price of a quality links in 2024 00:25:22 - The links that money can’t buy (in theory) 00:26:20 - Journalists are underpaid and overworked 00:28:30 - How to stand out against AI-generated content 00:31:10 - Align your content to your audience 00:31:50 - Google is looking for fresh, new content 00:35:45 - Freshness can help get your content featured in AI Overviews 00:36:35 - Vince’s blueprint for success (patent pending) 00:39:35 - Make the journalists job as easy as possible 00:41:29 - Is your pitch enough to write an article? 00:44:40 - The click-through rate of big publications vs niche publications 00:45:35 - How to build positive relationships with publications 00:46:34 - The crossover of traditional PR and digital PR 00:48:30 - Proving yourself as an expert 00:50:00 - There’s a publication or forum or subreddit for every niche 00:51:40 - Focus on the metrics that matter 00:51:51 - Find your tribe (Seth Godin’s advice) 00:54:48 - Find the balance between thinking outside the box and find your audience 00:58:12 - Digital PR for SEO vs brand growth 01:01:02 - Are unlinked mentions still valuable? 01:04:30 - Your site design can affect if people link to you! 01:06:26 - The big sites are overtaken by bad layouts and ads 01:08:15 - Where to follow Vince and Buzzstream 01:09:25 - Outro - I’ve hosted more episodes than Mark! 01:10:41 - Next week guest announcement