SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs.Links👉Follow Jack👉Follow Mark👉Check out AlsoAskedChapters00:00 Introduction01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship04:40 Can You Gain Accidental Backlinks from AI Content?10:56 Debate on Pagination Best Practices22:03 SEO Misconceptions and Canonicalization Issues24:44 Pagination Challenges in E-commerce26:16 User Experience vs. SEO Solutions28:26 SEO Patent Podcast and Rank Transition Function32:56 Google's Anti-Spam Tactics38:17 A/B Testing and SEO Strategies43:22 Wrapping Up and Future Plans