How To Build A Sales Playbook And Reignite Growth With Aaron Ross | Sales Leadership Show

Aaron Ross is the co-author of From Impossible To Inevitable (with Jason Lemkin) and of Predictable Revenue about sales systems that helped Salesforce.com, Twilio, Zuora and other companies create billions. On this episode of the Sales Leadership Show Aaron shares why lead generation is your biggest issue and how to build a sales playbook to reignite sales growth in 2021. Resources: * Predictablerevenue.com* BOOK: Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com* BOOK: From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable* Previous episodes: #469: Why Salespeople Shouldn’t Be Prospecting… WAIT WHAT?! With Aaron Ross