How To Make B2B Sales “Effortless” With Greg Mckeown

On this episode of the Salesman Podcast, Greg McKeown shares how to focus on the essential parts of your sales job and make B2B selling effortless. Resources: * GregMcKeown.com * Effortless: Make It Easier to Do What Matters Most by Greg McKeown * Essentialism: The Disciplined Pursuit of Less by Greg McKeown * The One Things by Gary Keller  * The What’s Essential Podcast Transcript Will Barron: This episode of the show is brought to you from the Salesman.org HubSpot Studio. Coming up on today’s episode of the Salesman Podcast.   Greg McKeown: Well, yeah I think that so much of what we do in management, in sales, in life, is making things more complicated than they need to be. What do we really think is essential now? And why do we believe that what’s the very best way to achieve the objective that we’re trying to? Instead of, let’s just try and do everything. The people that are unbelievable in sales, aren’t the people doing that.   Will Barron: Hello sales nation. My name is Will Barron. I’m the host of the Salesman Podcast, the world’s most downloaded B2B sale show. On today’s episode, we have an absolute legend. We have Greg McKeown. He is the author of the million copy bestseller, Essentialism. Highly recommended for me a great book. And he’s also the author of the new book, which is out right now, Effortless. And on today’s show, Greg is helping me answer the question well, does B2B sales really need to be as difficult, as painful, as brutal, as what it seemingly is? Everything that we talk about included in Greg’s podcast, books and everything else is available in the show notes over at salesman.org. So with that said, let’s jump right into it. Greg, welcome to the Salesman podcast.   Greg McKeown: Well, it’s great to be with you.   Does the Path to Success Need To Be as Complicated as What Everyone Tries to Make it To Be? · [01:20]   Will Barron: I’m glad to have you on, mate. Okay. So we’re going to dive into the new book. We’re going to spin that into context to B2B sales, and hopefully we can start to answer this question. The question that we talk about all the time on the show of, does B2B sales need to be as hard and as seemingly complicated as what everyone tries to make it out to be? And let me frame it up from your perspective. Let me give you as open-ended question as I can, to get things started. Does the path to sales success, business success, life success, does it have to be as complicated as what we all make it out to be? Or is there a different way? Is there, perhaps, a simpler part?   “So much of what we do in management, in sales, in life, is making things more complicated than they need to be.” – Greg McKeown · [01:50]    Greg McKeown: Well, yeah I think that so much of what we do in management, in sales, in life, is making things more complicated than they need to be. And one of the ways, actually, is a conversation I had with ,his real name,