How To Use LinkedIn’s Newest Features

In this episode of the Social Selling Show, Will and Daniel talk about some of the new and exciting features on LinkedIn and how you can effectively use them.  Resources: The Daily Sales LinkedIn Page The Million Pound LinkedIn Message by Daniel Disney StreamYard – a live streaming studio in your browser. Restream – a cloud multistreaming service Transcript Will Barron: This episode of the show is brought to you from the Salesman.org, HubSpot Studio. Welcome to the Social Selling Show with myself Will Barron founder of Sales.org and the King of Social Selling, Daniel Disney. Daniel, how’s it going?   Daniel Disney: I’m very good Will excited to be back. And once again, a very good topic today, a little bit lighter than I think our last conversation. But I’m excited to talk about some of the new features on LinkedIn and highlight some of the great opportunities that are up and coming.   Who Needs to Start Going Live on LinkedIn? · [00:34]   Will Barron: For sure. We’re going to get into LinkedIn Live, LinkedIn Stories, Newsletters, Polls, company pages and a whole lot more. So with that said let’s start with the Live side of things because I’ve just done a few LinkedIn Lives. And hopefully if you’ve listened to this show, the Social Selling Show five episodes ago, you’ll have heard me saying I was going to apply for Live. I got literally the connection request or the ability to go live a week later, just before we jumped on the next show so you might have been following this journey. I’ve gone live a few times on LinkedIn now and I’m really enjoying it. I think there’s a tonne of opportunity with LinkedIn Live, Daniel. I guess, the starting point is who should be if the audience are B2B salespeople, mainly B2B sales leaders, who should be going live on LinkedIn, is it appropriate for our audience?   Daniel Disney: I genuinely think it is, obviously, it’s different for people like you and I will who broadcast content to give out the value that we do. But imagine if you were a sales rep, imagine you’re an SDR, you could do a live interview with a product expert, with an industry expert, with an author that can give so much value to your audience. So I think there’s a tonne of opportunities for any person of any level within a business to build and create credible live content. And I think it worked great. We talk about lots of the SDR personal brands being built in the industry. All of them could do great live content on their own sharing their stories and knowledge and experiences, but also interviewing other people as well. So I think it’s something that’s applicable to anyone.   Will Barron: Yep. And last week’s show we covered how to spots BSs. People who are saying one thing, delivering another, people who claim that they’re experts but there maybe a lack of expertise in the conversations that they’re actually having. Live is a great opportunity for you to show your true expertise in a subject. Because unlike a prerecorded YouTube video or like this show, we never cut anything out this but we could chop and change it and if we have mistakes we could easily cover it up. Live, if you’re talking nonsense, you look like an idiot.   How to Use LinkedIn Lives to Cement Your Credibility as an Industry Expert · [02:34]   Will Barron: And I’ve been there, I’ve looked stupid on live chats before and live podcast interviews. You can’t undo it,