Mastering The Way You Think (And Dealing with Delusional Buyers)

In today’s episode of the Salesman Podcast, we chat with Thibaut Meurisse about how we can master the way we think. He also touches on how to control assumptions, how to avoid falling into pitfalls of cognitive biases, and how to deal with someone when they are clearly delusional. Resources: Master Your Thinking by Thibaut Meurisse The Dip by Seth Godin Thibaut’s Mastery Series WhatIsPersonalDevelopment.org Transcript Will Barron: Coming up on today’s episode of the Sales Man Podcast.   Thibaut: Because so many people already know they work very hard. They want to be writers or whatever, or a salesman, I don’t know. They want to achieve a goal, but they never get there. You see them a year later or two years later, five years, it’s driving me crazy. I’m like, “What are you doing?” They just need to understand how it works.   Thibaut: I think the brain is not designed to be able to process a factor, but need to think of to succeed. Many things we don’t know about reality and what’s going to happen in the future. And also, it’s a way, it’s a good thing because maybe if you knew beforehand what you have to do to succeed, you will not start.   Will Barron: Hello, sales nation. My name is Will Barron. I’m the host of the Sales Man Podcast, the world’s most downloaded B2B sales show. On today’s episode, we have Thibaut. He’s the author of ‘Master Your Thinking’, which you can find on Amazon. And on today’s episode, that’s what we’ll get into, ‘master your thinking’, how to control your assumptions, how to avoid falling into the pitfalls of cognitive biases, and how to deal with someone when they are genuinely delusional. When they’re not living in an appropriate reality to do business with them, but you’ve got to get the deal done. You’ve got to sign those contracts with these individuals to get our commission payments. So how to deal with those folks and a whole lot more. Everything we talk about is available in the show notes for this episode over at salesman.org. So with that said, let’s jump right into it.   The Relationship Between Success and Our Ability To Think Accurately and Clearly · [01:45]   Will Barron: I think we’re going to start to talk about how to master the way that we can think, and then we might end up on emotions, focus, or one of the other books and many amounts of, I guess, self improvement content that you have in your mastery book series. There’s tonnes of things we can go with this episode, but we’ll start with how to master the way we think and our ability to think. So with that, let’s tee things up. Can you share with us, I know this is anecdotal, there’s probably no real number you can put on this, but how much of success that we have in life comes from our ability to think accurately and clearly?   “You can work hard all your life if you want, but if what you do has no impact, if you have the wrong strategy, it’s never going to happen.” – Thibaut Meurisse · [02:30]    Thibaut: Okay, yeah. I think it has a lot to do with how we are thinking accurately because so many people, they work very hard. They want to be writers or whatever, or salesman, I don’t know.