Replay: How To Steal Your Competitors Business And Eat Their Lunch | Salesman Podcast

Anthony Iannarino is an international speaker, author, and experienced sales leader. In this episode of The Salesman Podcast, Anthony shares how we can take business from our competitors and essentially “eat their lunch”. Resources: Book: Eat Their Lunch: Winning Customers Away from Your Competition TheSalesBlog.com @Iannarino Book: The Lost Art of Closing: Winning the Ten Commitments That Drive Sales Book: Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels ZoomInfo.com  Transcript Will Barron: Coming up on today's episode of the salesman podcast.   Anthony Iannarino: This is the thing about human relationships. Fast is slow and slow is fast. So the faster you try to go, the slower you go and the easier you try to make things for yourself, the more difficult it is for you. And when you do the hard things, the easier it is for you to generate the results you want. It just works that way. I didn't design the universe. I had no say… I mean, God didn't consult with me to make this law. It was the law when I showed up here. That that tends to be the way things work.   Will Barron: Hello, sales nation. I'm Will Barron host of the salesman podcast. The world's most istened to B2B sales show. If you haven't already make sure to click subscribe and let's meet today's guest.   Anthony Iannarino: I'm Anthony Iannarino. I'm a speaker, I'm a writer, I'm a teacher. And you can find me thesalesblog.com.   Should Salespeople Be Aiming To Be the Best Professionals They Possibly Can Be, or Do They Just Need To Be 1% Better Than the Next Best Competition? · [01:18]    Will Barron: On this episode, Anthony, will dive in into how you can go into a competitor account, how you can take their lunch, how you can steal the business away from them, the step by step process to do this. And it's incredible that we haven't really covered this on the podcast before. This is probably the, not necessarily quickest, but the most efficient and best way to really crush your target, not just now, but over the years and decades to come. And so with all that said, I'm hyped up, you should be. This is a real important show for us. Let's dive right in. To set the story, to set the scene for the audience should be to be sales professionals, should they be aiming at all times to be the best professional they could possibly be, learn everything they could possibly learn and give as much value as they possibly can. Or do they in reality only really need to give and be that 1% better than the next best competition.   Anthony Iannarino: I love that question because I see this thing go by on Facebook and it's like a regular post that just always comes by in my feet for some reason. It says, I don't want to be better than anyone else. I just want to be better than I was yesterday.