The Art and Science of Creating Good Luck In Sales | Salesman Podcast

Is it possible to create luck in life and in business? On this episode of the Salesman Podcast, Dr. Christian Busch explains what luck is and how salespeople can generate more of it in their selling endeavors. Dr. Busch is the author of The Serendipity Mindset and one of the world’s leading experts on innovation, purpose-driven leadership, and cultivating serendipity.  Resources: Chris’ LinkedIn Dr. Busch on Twitter Theserendipitymindset.com Book: The Serendipity Mindset: The Art and Science of Creating Good Luck Book: Man's Search for Meaning Transcript Will Barron: Hello, sales nation. My name is Will Barron, and I'm the founder of salesman.org, and welcome to Salesman Podcast, the world's most downloaded B2B sales show. On today's episode, I am chatting with Christian Busch. He is the author of Connect The Dots: The Art and the Science of Creating Luck. And the paperback of the book has just launched today, so grab a copy from Amazon, wherever you get your books, if you enjoy this podcast episode.   Will Barron: Dr. Christian Busch is an expert in the areas of innovation, purpose-driven leadership, and serendipity. He's the director of CGA Global Economic Programme over at New York University, and he teaches at the London School of Economics. On today's episode, Christian and I are going to be discussing if it's possible, if it's measurable, if it's possible, to create luck in sales and in business, and how you go about doing it. So Dr. Christian, welcome to the Salesman Podcast.   Dr. Christian Busch: Thanks so much for having me.   What is Luck? · [01:03]    Will Barron: I'm glad to have you on, mate. Okay, so let's just get down to the basics of all this before we dive into… Because this topic, obviously there's going to be tonnes of rabbit holes. There's going to be tonnes that we could jump into, right? Does this luck concept, we all know we've all experienced it, does it have an agreed-upon definition? How do we define what luck actually is?   Dr. Christian Busch: Yeah. It's interesting because when looking into that area, what I found fascinating is that usually when we think about luck, we think about that blind luck that just have it's to us, right? Some kind of fortuitous, coincidental, beautiful moment that somehow benefits us. Being born into a good family, things like that. But actually, where it gets really exciting is when we talk about smart luck, when we talk about serendipity that we create based on our own actions.   Dr. Christian Busch: And so, take the quintessential moments, if you have erratic hand movements like I do, you spill a lot of coffee. And so imagine you spill coffee in a coffee, shop over someone, and that person looks at you slightly upset, but you sense, there might be something there. You don't know what it is, you just sense there might be something there. And now you have two options, right? Option number one is you just say, “I'm so sorry, here's a napkin.” You walk outside and you think, “Ah, what could have happened had I spoken with that person?”   “When we look at serendipity, this kind of smart luck, across different contexts, love, business, you name it, there's always the same pattern. It's always the same that there's this aspect of randomness, some kind of unexpected moment, but then it's about us to do something with it,...