Using LinkedIn Articles To Grab Your Prospects Attention

In this week’s episode of The Social Selling Show, Daniel and Will discuss how to use LinkedIn articles (no they’re not dead…) to grab the attention of your potential customers. Resources: Daniel’s LinkedIn Will’s LinkedIn Canva.com – a free online graphic design platform Book: On Writing Well: The Classic Guide to Writing Nonfiction Transcript Will Barron: Welcome to the Social Selling Show with me, Will Barron, the founder of salesman.org, and the king of social selling, Daniel Disney. Daniel, how’s it going my friend?   Daniel Disney: I’m very well, Will. Excited to be back for another episode. And today’s topic is another exciting one that I’m looking forward to digging into.   Will Barron: Amazing [inaudible 00:00:17]. We’re going to get into LinkedIn articles, but just to follow up from the previous episode, we talked about LinkedIn’s profile… the feed and all the content that we can put in there, we mentioned live content. And so, and that episode that we recorded seven days ago, I applied for LinkedIn Live literally as if they know that we’re recording right now. I’ve just been approved and so Daniel and myself, we’ll do some LinkedIn Live Q&A’s in the not-too-distant future. So just to follow up on the previous episode, I know Daniel, you said it took a couple of attempts for you to get through the approval process. And for me, and it probably just got the [inaudible 00:00:51] together at this point, it took seven days, but just want approval from anyone else who’s interested in getting on Live. And we probably all should be at least applying if we’re not going to jump on it directly, shouldn’t we?   Daniel Disney: Yeah. A hundred percent. And I think a big advantage for you Will, which would be a tip for everyone else, is you have obviously an archive, a library of video content that you were able to showcase, which they do ask for in the application process. So if anyone is applying and maybe struggling to get it approved, it can be worth recording some video content or joining someone else on a Live just so you’ve got something you can reference to show them that you are able to perform or host good live content.   Will Barron: Yeah, that’s cool. Maybe we should have… If anyone who’s listening to this right now has applied 20 times and had no luck with Live, let us know. And if you’re not a complete psychopath, perhaps we can have you on with myself and Daniel to prove to LinkedIn that you can crush the Live and we can use that in your application. So with that we digressed slightly, but let’s get back into LinkedIn articles.   How Important are LinkedIn Articles? · [01:55]    Will Barron: So I’m going to ask you the most crux question of the whole of this conversation, Daniel. Do we need to do LinkedIn articles? Is it enough just to be posting in the feed and connecting with relevant potential customers or do we need to actually do articles on top of all of this?   “The ROI on articles is huge. To this date, as we are recording this episode, articles offer one of the best ROIs from a business and sales perspective than any other form of content.” – Daniel Disney · [02:22]    Daniel Disney: It’s an interesting one, Will. A lot of people claim LinkedIn articles are dead. Everyone’s pushing for video, for lives,