Why "Getting Press" Makes Winning New Business Easier | Salesman Podcast

Dustin Siggins is the Founder of Proven Media Solutions, a communications and business strategy firm. In this episode of The Salesman Podcast, Dustin explains what it means to “get press” and how individual salespeople can use this strategy to build more trust at distance and establish themselves as experts in their niche. Audio: [spp-player] Timestamps: Resources: Free PDF – Getting in the press Dustin on LinkedIn ProvenMediaSolutions.net Book: The Challenger Sale: Taking Control of the Customer Conversation Transcript Will Barron: Sales Nation, as you know, Salesman.org is part of the HubSpot podcast network. Another show that is part of the network, that I enjoy listening to personally, is My First Million, hosted by Sam Parr and Shaan Puri. My First million share stories about how founders earned their first million dollars. So if you are thinking about starting a side hustle, or perhaps you're a business owner, it's great content to keep you motivated. You can listen to My First Million wherever you usually get your podcasts.   Will Barron: Hello, Sales Nation. My name is Will Barron, host of The Salesman Podcast, the world's most downloaded B2B sales show. On today's episode, we have Dustin Siggins. He is the founder over at ProvenMediaSolutions.net. On today's episode, we're investigating how press can improve your sales results, how to get press, what getting press actually means, and how for a, you and I, a humble, knuckle dragging sales professional, can get mentioned in the media and how this translates to more, faster, better prospecting and sales results. Everything that we talk about in this episode is available over at Salesman.org/Press. With that, let's jump right into it.   Will Barron: Dustin, welcome to The Salesman Podcast.   Dustin Siggins: Thanks for having me again.   Will Barron: I'm glad to have you back on, Dustin. Okay, so in today's show, we're going to look at how press can improve sales results, or even the right press can create better sales leads and faster sales cycles as well.   Getting Press: What Does It Mean and How Can We Use It To Drive Sales Results? · [01:28]   Will Barron: Give us some context here, Dustin, before we jump into this topic, are we, when we're talking about getting press, are we talking about driving over to the New York Times, if they still have an office, I don't know, however, all these media companies are working remotely or what they're doing now, but driving over to the New York Times and demanding that they do a story on us personally, or is there more specific, industry niche publications that we should be getting in front of? Or does getting press just mean getting quoted in LinkedIn articles? What do we need to do here to use press to drive sales results?   “When it comes to getting press, it depends on what your market is. So for example, there are several things you don't want to do. You don't want to badger somebody, you don't want to just drive up to the door and knock on the door. What you need to do is look at who you are, the story you can tell that would get past what we call gatekeepers, journalists, producers and the like, in a way that they're going to say, “This is interesting, at the right time, from the right person, to put in front of my audience.”” – Dustin Siggins · [02:01]   Dustin Siggins: So, when it comes to getting press, you've mentioned New York Times, industry trade pubs,