Pitching to Serena Williams and fixing sexism in sport with Ishveen Jolly, CEO of Open Sponsorship

“The light on women’s sport has never been stronger and it will continue to grow’”. This week on ‘Show Me The Way’, I am joined by the amazing Ishveen Jolly, founder and CEO of ‘OpenSponsorship’. Frustrated by the ‘difficult’ dealmaking involved while she was a sports agent, Ishveen was inspired to create a solution. OpenSponsorship provides an efficient platform for athletes to connect with brands and become the face of their marketing campaigns. From Christ Bryant to Sydney Leroux, Walmart to Footlocker, the platform has taken the sports world by storm, landing investment from Serena Williams and Ishveen a well-deserved spot on the Forbes 30-Under-30 list in 2015. In this episode, Ishveen gives her unique perspective as a leading woman in the sports industry, discussing the challenges she’s faced, her hopes for the industry’s future, and the move to ‘focus on female’. Tune in for a fresh perspective on women’s opportunities in sport, manipulating misogyny to work for you and the life of a female founder. For Emmeline’s Bookshelf: Ishveen recommends ‘The Island’ by Victoria Hislop. Recommended by her father, this book fulfils Ishveen’s ambition to read more stories. Following the hunt for family history and self-discovery, illuminated by the Cretan backdrop.