[$271M raised] Frubana’s Founding Engineer, now board member, Daniel Bilbao; GTM tactics for $0 - $1M

During Truora’s first year, they raised no money. Four years later, this customer-engagement and WhatsApp-first startup has come a long way, with 8M USD in ARR, 14M USD in revenue, and presence across seven Latin American countries. Co-Founder and CEO Daniel Bilbao shares his tips for founders looking to succeed:   Hire the best people you can. Talent comes first; good recruiting never fails. Do the homework beforehand. Spend time on the setup and talk to founders before going to market. Don’t avoid the “no”. If you tell someone all the cons and they’re still interested in your product or service, the deal is likely to go through.