Zenni Optical’s Bai Gan on how customers influence product

Zenni Optical’s Chief Product Officer, Bai Gan, sits down with Kristen Durham of Zendesk—from their remote home offices in California. The pair chat about Zenni Optical’s growth journey, from the days of building a bootstrap startup to navigating the tides of 2020. In this episode, find out:  How to listen to your customers in order to predict trends The importance of investing in a direct to consumer strategy Lessons on building a business during the dot com crisis