Building Materials E-commerce Strategies that Improve In-Store Results

In this episode, Zach talks to Gus Houghtaling, Director of Sales at Renin, whose e-commerce strategy is largely tied to learning what new products perform well that they can then bring to actual brick and mortar stores E-commerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.