Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference
Smarter Building Materials Marketing - Podcast autorstwa Venveo - Poniedziałki
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Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and more.
