Lesley Pyle - Founder, HireMyMom.com: Empathy and Marketing

Today Lesley Pyle discusses the importance of empathy and identifying the needs of your ideal clients in order to successfully market and communicate with them. Listen in as Laura and Lesley explore how communication changes when you have something in common, recognizing when prospective clients are not a good match, and dealing with conflict in an empathetic way. Lesley Pyle is the Founder of HireMyMom.com, a service connecting Small Businesses with Virtual Professionals across the country. She began her work-at-home career in 1996 as a freelancer and soon after saw an opportunity to help professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers.   You can connect with Lesley in the following ways: LinkedIn: https://www.linkedin.com/in/lspencerpyle/ Facebook: https://www.facebook.com/HireMyMom Twitter: https://twitter.com/HireMyMom Instagram: https://www.instagram.com/HireMyMom/ Pinterest:  https://www.pinterest.com/hiremymomcom/   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.